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We’ve all heard of the importance of using social media outlets such as Twitter, Facebook, Instagram, and YouTube to enhance our own personal brand or business. And while those are certainly very important, there are other things that can help you bring more traffic your way and build up your online reputation. Here are four ways you can do just that:
1) Offering a newsletter subscription
If you’re like most people, you probably receive lots of junk mail every day. If you’re lucky enough to get some good stuff too, it’s usually because someone has sent you a free gift or a coupon code that you can use right away. Now imagine what would happen if you could send out a similar type of email to your subscribers on a regular basis. Not only will your readership increase, but so will your chances of getting a sale.
When you create a newsletter, choose a topic that your readers will find interesting. You can also include a short blurb about yourself at the top of the email. This will let them know who you are and why they should subscribe. Once you’ve created the newsletter, you’ll want to set up an optin page where interested parties can sign up to receive it regularly. Make sure that you always provide value first before asking for anything in return.
2) Using Google Ads to drive traffic
You may already know that there are a number of tools available to optimize your search engine results. One of these tools is called Google AdWords, which allows you to bid on certain keywords that you think your audience might use when searching for your product. When you bid on a particular keyword, you pay whatever amount it costs for each click that happens to your ad.
Depending on how competitive your market is, this can be quite expensive. Fortunately, there are several types of ads that can help to lower your cost per click. For example, instead of paying for every single click that happens to your advertisement, you can opt for text ads. These are typically smaller than image ads and appear in bolder fonts. They’re generally less likely to be clicked on compared to image ads, but they can often yield better conversion rates.
Another option is to use video ads. Videos tend to perform much better than text ads due to the fact that we naturally prefer visual content over written content. Also, since videos play automatically, they can be viewed multiple times without needing to be watched from start to finish.
Finally, consider bidding on sponsored links instead of simply placing your ads on non-sponsored pages. While you don’t have access to any analytics information regarding this kind of advertising, you do have control over the look and feel of your site. You can set up a separate landing page for your sponsored link that looks completely different than your main site. By doing this, visitors will know that they’re going to see a unique offering rather than having to navigate through your regular site.
3) Using a blog to promote your business
If you’re not familiar with blogging yet, allow me to explain what it entails. Basically, a blog is nothing more than a series of posts that you write and publish on a regular basis. Each post contains a brief description of the subject matter, an introduction, and then the actual article itself. Readers can comment on individual posts and share your articles via social media networks. In addition, you can use a blog to share your opinions and tips on various topics.
One great thing about blogs is that they’re incredibly easy to maintain. Depending on the software you use, you can easily publish new content once a week or even daily. This means that you can keep your audience updated on what’s happening with your business. Blogging also provides you with an opportunity to connect directly with your customers. People love to read about others’ success stories, so sharing your experiences will definitely help you grow your customer base.
4) Leveraging social media sites to generate leads
Social networking sites are becoming increasingly popular among consumers. There are currently five major social networks that millions of people use every day: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
The reason that people continue to flock to these platforms is simple – they provide a quick, convenient way to connect with friends and family members, and they offer a wealth of valuable resources.
Many companies are now turning to social networking sites to promote their brand and sell their products. A few examples include:
- Facebook Marketplace allows users to buy and sell items within Facebook itself
- Pinterest lets users create “pin boards” containing links to websites. Each pinboard is designed to appeal specifically to one niche market.
- LinkedIn allows you to share your professional expertise with potential employers
As you can see, there are plenty of opportunities for people who own small businesses to leverage social media sites. So, next time you’re looking for a way to grow your customer base, be sure to check out the options available to you. If done correctly, you can turn your social media marketing efforts into a powerful lead generation tool.
What’s more, if you combine these methods, your website will become a true destination for your target audience. Instead of being an isolated island on the web, you will have the ability to reach thousands of people, all of whom are eager to learn more about your business.